Williams A. González-González


PhD student in the Formation in the Knowledge Society programme of the University of Salamanca. He holds a bachelor in Economic and Business (2014) of the Higher School of Economics and Business, a Master on Design of Spaces and Cultural Experiences (2022) of the Barcelona Higher School of Design ESDESIGN and a Master in Audiovisual Communication: Research and Innovation (2022) with an extraordinary award of the University of Salamanca. Since 2022 he is working on his Doctoral Thesis entitled “Strategies of Entertainment-Education through fictional messages to defuse anti-immigration rumors. The role of the protagonist’s attitude and modern racism”, under the direction of Juan José Igartua Perosanz. Since December 2023, and for a period of 4 years, he has received a grant for pre-doctoral contracts for the training of doctors (FPI) from the Ministry of Science, Innovation and Universities of Spain. Williams has 12 years of professional experience in marketing, market research, communications and innovation, 8 of them in media, and has been a professor since 2017 at the Higher School of Economics and Business on Entrepreneurship, Innovation and Marketing topics.


  • Entertainment-education strategy
  • Model of Inspiring Media