Research on consumerism, usage, and reception processes and Media effects.
Evaluation studies on Media intervention.
Pre-test studies on Media products and messages.
Applied content analysis studies: Analysis of the image in Media and strategic frame analysis.
Crosscultural research on media contents, usage and effects.
Methodological consultancy on the development of communication studies.
Experimental research on studies focused on the processes and effects of Media messages.
Quantitative research, through questionnaires, on Media usage, processes and effects.
Content analysis in Media messages.
Computer Text Content Analysis (CATA): Linguistic Inquiry and Word Count (LIWIC) software.
Media messages analysis
Quantitative analysis of Media messages (narrative and discourse analysis).
Groups and open interviews
Qualitative methodology (focus groups and open interviews) for the analysis of Media usage, processes and effects.
Statistic data analysis
Statistic data analysis techniques (univariate, bivariate and multivariate): Statistical Package for the Social Sciences (SPSS) and AMOS.
Big Data analysis, elaboration and processing of computer algorithms.
Cross-sectional studies of traditional and booming media (Internet, Video Games, Social Networks, Apps …)