Services and techniques


Media consumption

Research on consumerism, usage, and reception processes and Media effects.

Media intervention

Evaluation studies on Media intervention.

Pre-test studies

Pre-test studies on Media products and messages.

Content analysis

Applied content analysis studies: Analysis of the image in Media and strategic frame analysis.

Crosscultural research

Crosscultural research on media contents, usage and effects.

Methodological consultancy

Methodological consultancy on the development of communication studies.


Media lab

Experimental research on studies focused on the processes and effects of Media messages.

Quantitative research

Quantitative research, through questionnaires, on Media usage, processes and effects.

Content analysis

Content analysis in Media messages.

Computerized analysis

Computer Text Content Analysis (CATA): Linguistic Inquiry and Word Count (LIWIC) software.

Media messages analysis

Quantitative analysis of Media messages (narrative and discourse analysis).

Groups and open interviews

Qualitative methodology (focus groups and open interviews) for the analysis of Media usage, processes and effects.

Statistic data analysis

Statistic data analysis techniques (univariate, bivariate and multivariate): Statistical Package for the Social Sciences (SPSS) and AMOS.

Big Data

Big Data analysis, elaboration and processing of computer algorithms.

Cross-sectional studies

Cross-sectional studies of traditional and booming media (Internet, Video Games, Social Networks, Apps …)