Catalina González-Cabrera


Caty González

Catalina González-Cabrera is lecturer in Communication at the Universidad del Azuay (Cuenca, Ecuador). She has taught several modules on advertising writing at the MA on Marketing and Communication in Cuenca and Guayaquil (Ecuador). She got her PhD in the Education in Knowledge Society PhD program (University of Salamanca) with a scholarship granted by the Secretary of Higher Education, Science, Technology and Innovation (SENESCYT) of the Ecuador Government. BA on Social Communication, a qualification approved in Spain as BA on Journalism, MA in Marketing and Communication, and MA in Digital Journalism.




Research lines:

– Media alphabetization and competence
– Narrative persuasion
– Communication and health
– Educommunication

Research projects and contracts:

  • Narrations for a change: EduEntertainment through stories, puppets and animations to prevent child sexual abuse
  • Narrative and edutainment in the prevention of child sexual abuse.
  • EduEntertainment narratives for the prevention of teenage pregnancy. Effect of the modality of the narrative message and the moderating role of media literacy
  • Media competence in young people from public educational institutions in Cuenca, Zamora, Loja and Quito
  • Media competence in teachers and university students in the city of Cuenca
  • From media literacy to transmedia
  • Social communication and communications integrated into marketing
  • Media and digital education: its contribution from ethics and knowledge to combat fake news.
  • Social communication and communications integrated into marketing (cim)
  • Media and digital literacy
  • Applications of integrated communications to marketing